​Don’t #uck With A Truck

Public news

The National Heavy Vehicle Regulator’s (NHVR) latest safety campaign targets younger drivers on the road and provides engaging and memorable messages about how to drive safely around trucks.

NHVR CEO, Sal Petroccitto believes the campaign demonstrates how L and P licence holders can drive safely around trucks, including rules to follow when trucks are turning, stopping and how to overtake a truck.

“The campaign is intentionally provocative and is designed to grab the target audience’s attention and start important conversations around road safety,” Sal said.

The Don’t #uck With A Truck slogan will appear across billboards and university events as well as online on Instagram, TikTok, Facebook, Snapchat, YouTube.

The NHVR’s goal is to help prevent situations where younger drivers find themselves in difficult situations (such as pulling in front of a truck too soon) that could potentially cause crashes.